Author Archive: Doug Kaplan

Florida Congressional District 13 | Jolly Holds Lead | Gravis Marketing Poll

Latest Gravis Marketing Poll: Jolly holds lead in Poll

Executive Summary

Human Events and Gravis Marketing conducted a random survey of 976 registered Republican voters in Florida’s 13th Congressional District regarding current events and whom they would likely vote for among the candidates.  The poll carries a margin of error of 3%.  Overall, the results are:

  • A close race among Jolly, Peters, and Bircher, with all three within striking distance of winning;
  • Very little support for federal regulation of video games or monitoring guns sales (26% and 29% respectively);
  • Voters generally think mothers should not be sent into combat zones (33% think they should);
  • Almost no support for illegal alien amnesty (13% approve).

Special Primary Election – Congressional District 13:  Plan to Vote and Early Voting Combined

Special Election Congressional District 13 Overall Special Primary Election – Congressional District 13Whom do you plan to vote for?

Special Election Congressional District 13 Plan to Vote

If you voted early, for whom did you vote?
Special Election Congressional District 13 Who Did You Vote forShould the federal government regulate video games that use firearm scenarios?

Should Feds Regulate Video Games

Should the federal government approve firearm transactions before they are completed?

Should Feds Regulate Gun Purchases

Should mothers serving in the military be ordered into combat zones?

Should Mothers Be Ordered into Combat Zones

Would you support amnesty for illegal aliens?

Amnesty for Illegal Aliens

Note: the polls were conducted using automated telephone and the results weighed according to anticipated voting demographics.  If you’d like to see further breakdown of the results, including crosstabulations by demographic characteristics, please contact Doug Kaplan  Phone:800-371-3129×303

Previous Poll Results



Florida Governor Poll | Gravis Marketing | Rick Scott and Charlie Crist

Gravis MarketingHuman Events and Gravis Marketing conducted a random survey of 932 registered Florida voters about current events and the upcoming 2014 elections, including the Florida governorship, medical marijuana, gay marriage, Obamacare, and gun rights, among others.  The poll carries a margin of error of  3%.  Here are the results; crosstabs according to the demographic characteristics are available by contacting Gravis Marketing. The poll was conducted 11-8-2013 to 11-10-2013 using automated IVR telephone calls, calling a random sample of registered voters.
Florida Gov. Rick Scott trails former governor Charlie Crist by 10 points in our Nov. 9 poll of 932 Florida registered voters, Scott 36%, Crist 46% and Unsure 19%. Among Independents Crist beats Scott 51 percent to 30 percent with 19 percent undecided.

If the election for Governor were held today, for whom would you vote?

Fl govWhat is your opinion of republican Rick Scott?

Rick ScottWhat is your opinion of Democrat Charlie Crist?

UnderstandsWho do you think understands and cares about issues of average Floridians?

Understands If you were broken down, who do you think would stop and offer help to fix your tire? 

Fixes Tire Do you support medical marijuana being available in the State of Florida?

medical marijuana Should the state of Florida have cooperated with Obamacare?

obamacare Should the State of Florida expand or restrict gun rights?

gun rights Should the state of Florida allow gay marriage?

gay marriage What is your opinion of George Sheldon?

george shldon What is your opinion of Pam Bondi?

pam bondi What is your opinion of Perry Thurston?

perry thurston What is your opinion of Hillary Clinton?

hilary clintonWhat is your opinion of Marco Rubio?

marco rubioIf the election for Attorney General were held today, would you vote for Pam Bondi or Perry Thurston?

bondi or thurstonIf the election for Attorney General were held today, would you vote for Pam Bondi or George Sheldon? bondi or sheldonIf the election for president were held today, would you vote for Marco Rubio or Hillary Clinton?

rubio or clintonNote: the polls were conducted using automated telephone and weighed according to anticipated demographic characteristics.  Previous Gravis Marketing polls Politico  2012 Polls

Gravis Marketing | IVR Poll | Nebraska Senate Race

Executive Summary

Gravis Marketing conducted a random survey of 1,842 registered Nebraska voters on 9/6/2013 to 9/7/2013 about Republican Senate candidates.  All survey participants must have had voted in at least one Republican primary.  Overall, the poll carries a 2.2% margin of error.

This poll was conducted using automated IVR phone calls.

Key Findings
  • Osborn leads with 41%, while Dinsdale has 7%, Sasse has 5%, and McLeay with 2%.
  • 44% of survey participants were unsure
  • Besides Osborn, Dinsdale, Sasse, and McLeay have a name recognition problem, with 91%, 81%, and 86% of survey participants unaware of them.
  • Osborn has a favorability advantage, with 44% to 9% favorability to unfavorability range.

Gravis Marketing | Hosted IVR

Gravis Marketing  | Hosted IVR

Gravis Marketing

Gravis Marketing

Predictive Dialing – The Gravis Hosted Dialer

Gravis Marketing


Gravis Predictive Dialer


Predictive Dialing using the Gravis Marketing Platform 



Predictive dialing is a computerized method of making calls to valid phone numbers at the same moment an agent becomes available to take the call. The software was developed for use by outbound call centers to maximize efficiency when placing sales calls. The ‘predictive’ nature is a computer program to use algorithms to ‘predict’ which agents will be available at the particular moment a number is dialed and the call is validated.


Predictive dialing programs dial multiple phone numbers simultaneously to reduce call agent wait times, accomplishing this with algorithms within the application that calculate a variety of factors, such as the number of call agents, the length of time for each call and the number of validated phone numbers. These calculations are computed in real time, and ‘predict’ the number and timing of validated calls needed to keep agents from waiting between calls.


Since not all phone numbers will result in a complete call, the predictive dialer also allows for a certain number of calls that can’t be validated – disconnected numbers, calls that are not answered or are answered by automated means, such as by answering machine or voicemail. So, the program dials a certain number of calls over the number of calls actually needed. Again, the algorithm enables the program to ‘predict’ how many validated calls will result.


Advancement on the basic auto dialer, the predictive dialer does more than automatically dial and validate a pre-loaded list of phone numbers before routing to call agents. The predictive dialing program works to anticipate when an agent will become available to take the call and dials in advance.


Prior to predictive dialing programs, agents in outbound call centers often had to wait from one call to the next to get a call that someone actually answered. This was extremely costly for the call center, resulting in a great deal of lost productivity. Predictive dialing solves that dilemma by making a validated call just as the agent hangs up from the previous call. This keeps productivity high.


Predictive dialing programs are available as standalone applications or as Software as a Service, or SaaS programs. SaaS programs are not purchased or downloaded by the call center. They are generally accessed via the Internet, and users subscribe to the service. The user does not need to maintain, patch, upgrade or provide server space, which makes the service very cost-effective.





Political Marketing 2013

The Importance of  Political Marketing and Political AdvertisingImage

Today’s political campaign landscape offers many opportunities to connect with potential voters including email, phone, direct mail, and the Internet. A successful campaign will explore how all of these can be used in combination to achieve the ideal goals of the campaign.

            Political advertising is critical for raising awareness about a new candidate or an issue. Despite the presence of 24 hour news stations, most people are relatively uninformed on the myriad of issues or candidates up for election. In non-presidential years, it’s even more important that campaigns reach out to voters, since many are unlikely to show up to the polls without a push in that direction. With political advertising, the message is easily and quickly shared with the audience to raise their awareness and call them to action. A campaign that does not appropriately incorporate political advertising into their plan is one that will struggle to win.

            With the multitude of information that consumers are hearing and seeing every day, political advertising must stand out in order to make an impact. This is why many successful campaign drives use a combination of the above mentioned services in order to accomplish their goals. It has been said that people need to see or learn about something up to 3 times before it makes an impression in their mind, so communicating in several different fashions can help to cement a message and remind people of the importance of participation.

            Various people will pay attention to different forms of advertising, so it’s critical to cast a wide net in order to reach the most people possible. The person who might not pick up the phone is willing to click open an email and make a donations towards a candidate, and likewise the person not willing to sift through their email may take a few minutes to review a postcard at their mailbox. Repetition and various forms of political advertising help to get the word out there and remind people of their civic rights to vote.

            In order to learn more about the people you’re trying to reach, use demographic data and studies to discover what types of advertising are most effective. Some ways to break this down include according to age or geographic area. Telemarketing using a predictive dialer, direct mail and polling are good ways to start advertising. This allows for a targeted advertising campaign that reaches as much of the ideal audience as possible.  

Final PA Poll 2012

Gravis Marketing PA Poll Results Nov 4

Final PA Poll

Final 2012 Ohio Poll

Gravis Marketing OH Poll Results Nov 5

Final Florida Poll 2012

Gravis Marketing FL Poll Results Nov 5
Results from Florida Likely Voter Survey

Maine Results Polling Presidential Race.

Gravis Marketing Maine District 2 Poll Results Nov 1

Presedntial Polls Show Democratic and Republican Candidates Neck in Neck in Swing States Virginia and Ohio

Ohio and Virginia are swing states that will play a strong part in the upcoming senatorial and presidential elections. Ohio has a long history of switching parties. In 2008 and 1996 the vote was for a democratic president. In 2000 and 2004 Ohio voters selected George Bush. Today Ohio voters have senatorial and presidential candidates running neck and neck according to recent polls.

On September 7th and 8th Gravis Marketing presidential polls showed a 4 percent increase for Obama in Ohio. Their September 5th, poll showed Obama/Romney at 44% to 47% while on September 9, 2012, Public Policy showed Obama leading 50% to 40% in Ohio. Gravis Marketing senate polls on September 7/8 showed Sherrod Brown, the Democratic senate candidate, increasing in popularity.

On September 8-9, a Gravis Marketing Virginia poll showed Romney leading Obama by 49% to 47%. The same poll showed republican candidate George Allen leading the senatorial poll with 47% support against Democrat Tim Kane at 42%. Check with for a full analysis and cross-tabs.

According to people have ambiguous feelings about polls. While most people feel that polls are good at predicting election results, they feel skeptical about the science behind the polls, which typically have 1,500 to 2,000 participants. Americans have difficulty believing that such a small sample size can realistically represent a preference of Americans in general.

With senatorial races and presidential races so close according to polls, it’s interesting to speculate on what events or factors can sway the outcome towards a particular candidate. Some of these factors might be the growing number of Latino voters, changes in employment statistics, voter turnout and voter id laws. 2012 is the first year in which the number of Latinos and African Americans has exceeded the number of non-Hispanic white voters. According to the Bureau of Labor Statistics, a 2012 CES Preliminary Benchmark Revision will be released on September 27, 2012. Clearly if these figures look good, they will favor the Democrats, and if they look bad, voters will be thirsting for change. Energizing those voters who feel like their vote doesn’t count could sway the election towards the most persuasive party. Voter id legislation can restrict voting to exclude the poor and the marginal. According to, voter id regulations adversely affect the ability of old people, poor people, youth, Latinos and African Americans to vote. These regulations are becoming increasingly widespread.

Michael Gerson of the Washington Post says the electorate is highly polarized. With the lack luster performance of the US economy, it seems strange that Romney is not doing better. On the other hand, Romney has been receiving tons of negative publicity, but it doesn’t seem to be affecting his ratings. Gerson suggests that the American public has lined up along ideological boundaries and as a result voters will not be easily swayed from their strongly held positions. In this environment, spending millions on TV commercials makes little difference.

Each and every voter has the ability to influence the election by turning out to vote. In the up and coming senatorial races and presidential race everyone counts, and your vote can make a difference. The senatorial and presidential elections as shown by polls are very tight. In this political climate each of us has a vote that matters.


Gravis Marketing Political Poll for September 7 and 8

Covering almost 1,550 potential voters in the Ohio state region, Gravis Marketing spent September 7th and 8th covering the recent impact of the Republican and Democrat conventions and how messaging coming out of the two events swayed people. The Gravis survey was designed similar to one run two weeks before in August, asking the same questions of respondents to measure and gauge any change between the two response sets. Gravis Marketing regularly works as a provider of non-partisan political polling for various campaign races as well as social issues affecting voting.

Unlike normal political polls which keep asking respondents different queries each time, the repeat question set used by Gravis Marketing focused on both the Senate race between Sherrod Brown and Josh Mandel, the general direction of the country, who people believe between the presidential candidates is the more charitable-minded of the two, the job performance of Governor Kasich, whether homosexual marriage should be allowed or not and more.

Not surprisingly, given the prime time media fanfare watching the event, candidate Mitt Romney’s prior surge right after the Republican convention gave up ground a week later as President Barack Obama and the Democrat convention gained the immediate attention. Obama’s poll numbers in the survey bumped up 4 percentage pointsto 47% versus the previous score of 43%. This polling turnover was a flip-flop from a week earlier where Mitt Romney had the lead with a slight 45%, up from 44% earlier. More changes are expected over the weeks to come.

The presidential results, which draw the most attention essentially show Ohio is a free-for-all between the two candidates. Neither is coming into the next week with a commanding lead, signalling that if the remainder of the election is the same, this presidency ballot is going to be a tight race to the finish. However, it also signals the final run, which could be highlighted by a debate. If that occurs, and one of the two candidates flubs on TV, it could be the October surprise that changes the race or clinches it completely.

Ohio Teeters Toward Romney: Undecided Voters Key Demographic

WINTER SPRINGS, Florida—Ohio residents rewarded Romney with a small bump after he officially accepted the nomination at the Republican Conference; Florida polls remained constant. According to a new survey conducted by Gravis Marketing and Capitol Correspondent, the bump was negligible, but the broad shift among demographic groups in Ohio could mean good news for Romney.

Likely Voters Shift Toward Romney

Before the Republican Convention, Barack Obama was leading the polls across all demographic groups except for over 50 voters. Since the convention, his numbers have slipped and Romney is gaining ground in this tight race. Romney is leading in every group except for the youngest voters.

  • Obama’s lead dropped from a six point spread to just three points among women voters.
  • Romney held onto an eleven point lead among male voters
  • Obama gained ground with 18-29 year-old voters—up by 13 points
  • For 30-39 year old voters, Romney is ahead 51 percent to 38 percent
  • Romney leads among 40-49 year-old voters with a 57 percent to 36 percent spread.
  • Voters over fifty are statistically tied with Romney at 46 percent and Obama at 45 percent.

Brown V Mandel

Before the convention Brown held a narrow lead over Republican Josh Mandel in the Senate race. Post-convention the race has tightened to less than a one percent difference between the two contenders and put Mandel on top. While still within the 2.9 percent error ratio, the 3-point jump gives Mandel a slight advantage.

Independent voters are going to cast the deciding votes in November’s election. Obama could still take Ohio if Brown loses, but it is too close to call today.

For press inquiries, contact Doug Kaplan, Gravis Marketing, at 407-242-1870 or Polling was conducted using an automated call system to reach likely voters in Ohio by telephone. This poll has a 2.9% margin of error.

Latest Polls Show Tight Race in Ohio



English: Official photo of Senator Sherrod Bro...

Official photographic portrait of US President...

An August 27th survey for the state of Ohio conducted by Gravis Marketing and Capitol Correspondent prove a close match is in order for the senate race between Josh Mandel and Sherrod Brown. Even more narrow is the margin between President Obama and Governor Romney. Obama leads the Ohio voter’s poll by less than one percent.

Gravis Marketing, a non-partisan polling company, performed the survey along with questions ranging from opinions on Obama’s presidential performance and Romney’s favorability to the direction of the United States of America. The Ohio poll also specifically addressed the issue of gay marriage.

According to this poll, nearly half of Ohio is opposed to gay marriage and only 38% were in favor. With over 16% of individuals undecided on the issue of gay marriage, it leaves room for other presidential viewpoints to take the lead.

This latest survey is consistent with previous polls where more women have been in favor of Obama than Romney. Similarly, those in the 18-29 year old age bracket show more interest in the current President while those over 50 side with the Governor.

In the senate race, the Democratic Party also holds a small lead with just over 43% of surveyed Ohio voters favoring Sherrod Brown to Republican candidate Josh Mandel (41%). There remains a large portion of undecided voters that could sway the election to either side in the months to follow.

Both the senate and presidential elections have a sizeable number of undecided voters, leaving Ohio a key state for both parties. With over 10% of individuals in this presidential poll still uncertain between the candidates, Ohio could be one of the biggest factors in the campaigns this fall.

For more information please contact Doug Kaplan at Gravis Marketing, Inc. Full Poll Results


Political Polls Show Missouri Split over Akin Debacle

English: Claire McCaskill, member of the Unite...

, member of the United States House of Represe...

WINTER SPRINGS, Florida—Residents in Missouri are statistically tied in the debate over whether Congressman Todd Akin should withdraw from the upcoming race against Democrat Claire McCaskill, according to a new survey conducted by Gravis Marketing, Inc. With a scant 1.5 percent margin separating the two sides, it is no surprise the split primarily follows party affiliation.

Some Party Leaders are Calling for Akin to Step Aside

Congressman Akin recently made a comment that he thought there were natural responses that a woman’s body could use to prevent pregnancy during a “real” rape. In light of his statement, Gravis Marketing surveyed Missouri residents to find out if they think that Akin should drop out of the upcoming senate race. The 2012 race for the White House is expected to be a tight competition this fall. Hoping to capture more senate seats, party leaders do not want to take any chances and some are asking Akin to step aside, hoping to improve chances for a victory.

Of the respondents polled, 80 percent disagreed with his statement. Asked whether he should resign, the polls were split fairly evenly.

  • 41.6 percent said he should resign.
  • 42.4 percent said he should not resign
  • 47 percent of Democrats said he should resign
  • 37 percent of Republicans said he should resign.

Missouri Favors Romney for President

Polling the same likely Missouri voters, the survey asked which presidential candidate they would vote for if the election were held today. Romney led President Obama by a sizable margin, 53.1 percent to 36.1 percent. Considered a swing state in past elections, Missouri seems to be turning toward a Republican state status. Bush was the victor in two consecutive presidential elections, John McCain beat out Obama in the 2008 campaign and Romney is leading with a double digit advantage today.

Doug Kaplan, President of Gravis Marketing, issued an executive statement summarizing the data gathered and a complete listing of the questions asked. For press inquiries regarding political polls, contact Doug at 407-242-1870 or Polling was conducted using an automated call system to reach likely voters in Missouri by telephone. This poll has a margin of error of 3.4 percent.

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